What I would do to promote a record labels music is have accounts/pages dedicated to the brand. I would have small chunks of music for free as samples and maybe give out a free song if you like the page/account. This will then give a clear indication of what the target audience will be. As people can see what other things you have liked. I would sponsor other record company's to make sure people notice my company as well as listen to the songs. I would also have small advertisements on Facebook to make people aware of the brand.
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